Aubyn Kirby

Marketing strategy leader, driving innovation and audience activation across a diverse set of industries and brands.

Experience

PIXI MARKETING LLC, Glen Ridge, NJ
Founder and Principal, June 2022 to present

Partner with clients to crystalize and orchestrate cross-channel marketing strategies to drive optimal business results.

  • Collaborating with a diversity and inclusion organization to provide strategic stewardship, including general marketing strategy, creative brief development, and activation strategy to bolster and amplify its share of voice within the community.

  • Developing customer experience maps, message maps, and workshops for a newly-launched brand in the healthcare space to evolve their HCP and patient marketing strategies and achieve their sales objectives in a competitive therapeutic category.

KLICK HEALTH, Glen Ridge, NJ
VP, Strategy, April 2019 to May 2022

Led experience strategy across multiple brand portfolios, providing senior business and activation strategy expertise to achieve brand and business objectives.

  • Developed an omnichannel strategy to revolutionize a new client’s marketing plan. Recommendation contributed to the brand exceeding 2021 sales targets. 

  • Led the creation of interactive activation blueprints to craft future integrated audience experiences, based on customer needs and barriers at key touchpoints, to drive activation strategy for a launch product. 

  • Delivered critical strategic stewardship to help a client navigate COVID-19 and its impact on their marketing strategy, including guidance for pivoting their approach to demonstrate leadership in the category, including innovative “beyond the pill” services and digital resources to enable productive virtual detailing.

SAATCHI & SAATCHI WELLNESS, New York, NY
VP, Strategy Director, October 2016 to March 2019

Guided and oversaw customer experience strategy and execution of multiple health and OTC brands, including the agency’s flagship account.

  • Spearheaded strategy for evolving a best-in-class CRM program’s holistic cross-channel experience to address patient needs. 

  • Partnered with the Analytics team to identify key points of friction to address in the experience, based on data insights. Conducted audit across the cross-channel ecosystem to identify content and channel gaps in addressing audiences’ needs. 

  • Built an experience blueprint to visualize the recommended CRM experience evolutions to deliver a holistic content strategy across all touchpoints.

ALKERMES, Waltham, MA
Consultant, February 2014 to March 2016

Led brand strategy and oversaw execution of marketing and media to increase awareness of Vivitrol. 

  • Developed brand and creative brief, including brand positioning adopted by all levels of the organization and across agency partners. 

  • Managed agencies’ execution of marketing strategy. Launched creative rebranding and website redesign initiatives. Led cross-channel media planning and buying efforts.

Additional Experience

  • Launched career in management consulting at KPMG, providing business process improvement expertise to federal government clients, such as the Departments of State and Defense. 

  • Developed customer experience strategies to increase acquisition, spend, and retention for multiple Fortune 500 companies in the financial services and technology sectors at OgilvyOne.

  • Oversaw account strategy, marketing, and optimization for clients in the healthcare and financial industries at leading creative agencies, including Hill Holliday and Digitas.

Education

JAMES MADISON UNIVERSITY, Harrisonburg, VA
Bachelor of Arts Degree, Concentration in International Affairs

Downloadable Resume